New Scams for 2024

Donna Nichols • May 10, 2024
Scammers are now using ai to sound like family members . it 's working.

Some of 2023’s top scams were fake barcodes on gift cards, text messages directed at someone else, crypto refunds, fake high school sports streaming sites, out-of-stock items, I received your package, what’s your address, and many more.


Let’s look at what’s new for 2024:


With the wide-spread use of Artificial Intelligence (AI) comes so many more opportunities for scammers. While it is beneficial in industries such as banking, technology, marketing and entertainment, AI opens a whole new world for those who want to rip you off.


Scammers have found ways to clone voices of your loved ones to use that against you. They will pull the voice of your child or grandchild to convince you they are in a crisis and need you to send money. Of course, you think it’s legitimate because it’s their voice. Here are some ways to recognize the scams:


If you get a phone call from someone saying they’re your grandchild and tell you they are in trouble and need money, they may say things like please don’t tell mom or dad, or you need to hurry grandpa, or you must keep this a secret. Things like that should immediately throw a red flag.


These scammers are good, they will use social media and other platforms to find out personal information about you and the person they are impersonating to be able to fool you. You need to have some kind of “code” with your grandchildren so if they are in trouble, you can ask them a certain question and if they answer it correctly, you know it’s true.


They can also impersonate your children, so beware. They may come up with things like their child (your young grandchild needs an operation), or something to that effect, and they can’t afford it. They will ask you to wire them the money or ask for your bank account information. Don’t give it to them, tell them you need some time to get the information together and will get back to them. That gives you time to check the story out.


Remember, if a caller pressures you to act immediately, begs you to keep it a secret, tries to scare you, asks for your personal information, asks for money in the form of a gift card, wire transfer or cash, or has specific instructions on how to transfer the money, it is probably a scam.


PLEASE don’t fall prey to these scammers!! They are so good and will try every tactic in the book to take your money that you worked hard for, and they don’t care.



No one is safe from these people who don’t want to live an honest life like most of us. Our seniors are the most vulnerable and we at Assisted Living Made Simple are here to help protect you! If you have questions, please call us at 386-847-2322. If you think you have been a victim of a scam, or a potential victim, please contact your local law enforcement. 

A picture of two women 's faces with the words `` ai voice cloning scams how to protect your firm ''.

The Heart of Guidance: The Role of a Senior Advisor in Elder Care

By Donna Nichols • September 5, 2025
In a world that often moves too fast, senior advisors offer something rare and essential: time, understanding, and a steady hand. Unlike their counterparts in the business world, senior advisors in elder care aren’t focused on profit margins—they’re focused on people. Who They Are Senior advisors in this space are often seasoned professionals, caregivers, or community advocates who help older adults and their families navigate complex decisions. They may work in senior living communities, nonprofit organizations, healthcare systems, or independently. What They Do • Guide families through transitions: Whether it's choosing assisted living or downsizing a home, senior advisors help make sense of it all. • Advocate for dignity and autonomy: They ensure that older adults’ voices are heard and respected in every decision. • Connect to resources: From transportation and wellness programs to Alzheimer’s and grief support, they know where to turn. • Offer emotional support: Sometimes, the most valuable thing they offer is a listening ear and a calming presence. Why It Matters A senior advisor isn’t just a resource—they’re a lifeline. They help families breathe easier, empower older adults to make informed choices, and bring compassion into moments that can feel overwhelming. If you’re reading this and thinking, “That sounds like me,” you’re not alone. Many of us play this role informally, answering questions, calming nerves, and connecting dots. Whether you’re a professional advisor or a trusted neighbor, your presence makes a difference.  If you or someone you love is facing a big decision and could use a calm, caring guide—we’re here. No pressure, no jargon, just real people ready to help. Call us today on 386-847-2322 to start the conversation. Sometimes, the first step is simply knowing you’re not alone.

Grandparents Day: A Celebration of Heart, Humor & Heritage

By Donna Nichols • September 4, 2025
September brings a quiet kind of magic—the golden light, the hint of fall in the air, and a moment to honor the everyday heroes who’ve shaped our lives with love, laughter, and legendary stories: our grandparents. Whether you’re a grandparent yourself, a grateful grandchild, or someone who’s been “adopted” by a wise elder in your life, Grandparents Day is a chance to pause and celebrate the beautiful bridge between generations. What Makes Grandparents So Grand? • They’re walking history books—with tales of jukeboxes, moon landings, and the original recipe for Sunday gravy. • They’re master cheerleaders, showing up with hugs, cookies, and the kind of encouragement that sticks for life. • They’re wisdom whisperers, offering advice that somehow makes more sense with each passing year. And let’s be honest: they’ve also got the best one-liners, the quirkiest traditions, and the uncanny ability to make you feel like the most important person in the room. A Legacy of Love Grandparents teach us that love doesn’t have to be loud to be lasting. It’s in the quiet gestures: the handwritten birthday card, the saved newspaper clipping, the way they remember your favorite snack or ask about that thing you mentioned weeks ago. They remind us that resilience is built over time—through hard work, humor, and a whole lot of heart. Their stories carry lessons we didn’t know we needed until we suddenly find ourselves living them. And for those who’ve lost a grandparent, this day can be bittersweet. But it’s also a chance to honor their memory—by sharing their stories, cooking their favorite dish, or simply whispering a thank-you into the September breeze. Celebrate with Us: A Little Fun for the Big Day This Grandparents Day, we invite you to:  • Share a memory: What’s one moment with a grandparent that still makes you smile? • Send a shoutout: Post a photo or quote from your favorite grandparent on social media and tag us.

Honoring Our Elders: National Senior Citizens Day

By Donna Nichols • August 14, 2025
On August 21, we pause to celebrate the heartbeat of our communities—our senior citizens. This day isn’t just about marking a date on the calendar. It’s about recognizing the wisdom, resilience, and warmth that older adults bring to every conversation, every gathering, and every generation. Wisdom That Lights the Way From stories of first jobs and family traditions to lessons learned through love and loss, seniors carry a lifetime of insight. Their experiences are more than memories—they’re guideposts for those still finding their way. Today, we honor those stories and the voices behind them. Connection That Matters Whether it’s a neighborly wave, a shared recipe, or a quiet moment on the porch, seniors remind us that connection doesn’t need fanfare—it just needs heart. National Senior Citizens Day is a chance to say, “We see you. We value you. We’re better because of you.” Ways to Celebrate Host a storytelling circle or memory-sharing event Share a favorite photo and the story behind it Create a “Senior Spotlight” wall with quotes and wisdom Invite younger generations to learn a skill from a senior (gardening, baking, crafting) Spend time—listen, laugh, and learn A Day of Gratitude Let’s make August 21 a day of genuine appreciation. Whether you’re a senior yourself or someone lucky enough to know and love one, take a moment to reflect on the richness they bring to our lives. Their legacy is living, breathing, and beautifully unfolding every day.  This is a day to be celebrated every day! Senior citizens bring so much fulfillment to our lives, and we need to embrace the moments we spend with them, for they are precious.