About Our Senior Living Agency

646 N. Dixie Freeway

New Smyrna Beach, FL 32168

Monday - Friday: 9:00a.m. - 5:00a.m.

Saturday - Sunday: Closed

Call Us Anytime, 24/7

We’re located just south of the intersection of Wayne Avenue and US 1, on the West side of the road.

Meet Our Senior Advisors

Rose Traub

Owner/Operator

After graduating from college, Rose took a position in the technology industry with Bellsouth Mobility. After a long career there, she accepted a position with Hospice, followed by Home Health, as their community liaison for the next 10 years.

Working with the community so closely, and being the primary caregiver for her parents and in-laws, opened Rose’s eyes to the needs of seniors in our community. Rose is the co-author of ElderCare Simplified: A Comprehensive Manual to Guide You Through the Stages of Aging and A Guiding Light for Seniors & Their Family. 

Both books provide information about the aging process and the options available as your loved one transitions into their next journey in life. Rose is also a certified Alzheimer's support group facilitator.

She conducts two monthly meetings at two locations in Volusia County to support caregivers and others who are dealing with the disease. The group allows those dealing with all types of dementia to share their concerns and support each other.

Estelle Pecchio
Senior Advocate

Estelle relocated to Florida from New Jersey in 1976 and has been an invaluable part of the senior living industry for the last eight years. She worked at Florida Hospital in Ormond Beach and DeLand for eight years as a financial services manager.

Estelle is a certified Alzheimer's caregiver support group facilitator and is on the Board of Directors for a breast cancer survivors group. She’s highly passionate about our seniors and takes pride in advocating for them and their needs. 

Estelle is married and has two children and five grandchildren. She enjoys spending time with her family and exercising at the gym.

Shar Barron
Senior Advocate

Originally from Illinois, Shar has lived in Florida for 36 years. She spent six years at Good Samaritan Society as the Resource Development and Community Relations Director, and has volunteered with Halifax Urban Ministry and Halifax Health Hospice.

Outside of her work with Assisted Senior Services, Shar works with Daytona Outreach to assist with the needs of our homeless population, and Barracks of Hope (HUM) to support local veterans. Shar is active in her church and feels God put her on this earth to help others. 

“I feel Assisted Senior Services is a good place to further this life plan.” – Shar Barron

Brenda Seastrom

Senior Advocate

Born and raised in Northern Kentucky, Brenda has lived in the Orlando area for over 30 years. She’s also enjoyed 25 successful years in the telecommunication/technology industry meeting her customers' needs in finding solutions.

Brenda continues using these talents to help others as they begin to navigate the uncharted waters of senior living care. Searching for the best senior living solutions for oneself or a loved one can be overwhelming, emotional, and stressful.

Brenda offers a caring hand and ample experience in the Central Florida area to take some of that burden from you. She’ll be by your side to locate the option for your needs and budget.

She’s a wife, mother, grandmother, daughter, and the oldest of four sisters. 

“To care for those who once cared for us is one of the highest honors.” – Tia Walker

Bobbi Lynch

Senior Advocate

Bobbi’s experience includes serving seniors through private duty, home health care, and as a community administrator. Given her longtime admiration of seniors, she feels blessed to continue to help them and their families through her position with Assisted Senior Services. 

Bobbi has been married for nearly 50 years. She has one daughter and two grandchildren.

Leone Smith
Senior Advocate

Leone has worked for physicians and medical facilities for over 15 years as a medical administrator, caretaker, and CNA, and is now pursuing her RN degree. She helps seniors in home health and life care management.

“Everyone has a story; they just want to be heard. Helping in this capacity gives me hope that no matter the age, you can live in dignity and be happy. I love what I do, and I love helping others.” – Leone Smith

George Blalock
Senior Advocate

George retired from nursing in 2021 after working for Halifax Health for 30 years. The last seven years of his career were spent working for Halifax Health hospice.

He’s married, lives in Port Orange, and has one stepdaughter and two grandchildren. He works for Assisted Senior Services to maintain contact with people and to help our seniors.

Lisa Schuepp
Senior Advocate

Originally from Charlotte, NC, Lisa obtained her BS Degree in Criminology from Pfeiffer University. She spent 3 years with the Mecklenburg Sheriff’s Department, then the US Marshall’s Office.

After this, she was recruited by IBM for their Internal Security Group and was soon transferred to Atlanta to train as a telecommunications specialist at their ROLM division. She got married 10 years later and gave up work for 5 years to be a stay at home mom to 2 daughters, Adrienne and Carli.

• In 1992, she relocated permanently to Central Florida. It’s here that she began her career at BellSouth Mobility/Cingular Wireless and had the pleasure to work with and create an enduring friendship with Rose Traub and Brenda Seastrom.
  
  
• In 2014, Lisa’s mother was diagnosed with Alzheimer’s and she became the primary caregiver until her death in 2017. It was during this time that she gained a full understanding of the devastating effect this disease has on the afflicted and those that love and care for them.

“During the period leading up to Mom’s diagnosis and until her death, I felt I was on a constant emotional roller coaster. In addition to being ill-prepared emotionally and educationally, there were the financial aspects to consider.

I didn’t know where to turn and it became overwhelming. Let’s just say, I cried a lot. I feel so blessed that through my association with ALMS I’ll have the opportunity to lighten the burden of other families in crisis. I know what they’re going through. I’ve lived it.” – Lisa Schuepp

Lisa serves Seminole, Orange, Lake, and Osceola Counties. An integral part of our senior living agency, she looks forward to becoming more involved in the senior community at large. She’s willing and able to make herself available on nights and weekends, so feel free to reach out at any time.

Jen Betti
Senior Advocate

Jen was born and raised in New York, but she moved to Edgewater, FL in 2000. She’s been in healthcare since she was eighteen years old, when she started as a certified nursing assistant.

After this, she became a Licensed Practical Nurse and then progressed to being a Registered Nurse. This journey means she’s achieved 33 years in healthcare. Caring and being an advocate for people is her passion.

She’s been married for 19 years and is the mother to a beautiful, sassy 15-year-old daughter. Her free time is spent watching her daughter play at the softball fields, spending time with family at home or on the water, and loving her pets.

Her healthcare background includes Skilled Nursing, Intensive Care, Progressive Care, and Home Health Care as well. Her healthcare knowledge base empowers her to guide you and your loved one throughout the entire process.

Morgan Brown
Senior Advocate

Morgan was born and raised in Jacksonville, FL. She graduated from Florida State University, and now lives with her husband, two stepchildren, two dogs, and one cat.

She enjoys traveling and spending time with family and friends. Her passion for helping seniors began when her grandmother had a stroke and her family went into crisis mode trying to figure out what to do. 

Now she helps families in that same situation.

Leslie Clark
Senior Advocate

Leslie was born in Daytona Beach and grew up in the New Smyrna Beach/Edgewater area. She’s a nurse practitioner with over 20 years of diverse healthcare experience, so she understands the needs of aging seniors in our community.

Just as she advocates for her patients and listens to their needs, she supports seniors and their family members in guiding them through the many available senior living options. Both she and her husband of 19 years have deep roots in the community with a large extended family in the area. 

They have two daughters, one in high school and the other in college. Leslie enjoys traveling and spending time with her family and friends.

Donna Nichols
Administrative Assistant

Donna was born right here in beautiful New Smyrna Beach, FL and has lived here her whole life. She came to work at our senior living agency on February 1, 2018. She has never held a job that is so heart wrenching and rewarding at the same time.

“I love the ability to help people, especially seniors. My passion for our seniors comes from my own 94-year-old mom who, thankfully, is still with me! She is my shining light!” – Donna Nichols