Meet Our Team!

Donna Nichols • March 8, 2024
A group of people standing in front of a building that says placement advisor

Assisted Living Made Simple is not just a placement company. We are a team of Senior Advisors and advocates for you and your loved one(s). We are here to serve your communities with our knowledge and expertise in healthcare, insurance benefits, free medical equipment, VA knowledge, and so much more!


Rose Traub - The founder of ALMS has an extensive background in hospitality, business community and hospice services. She is also the co-author of A Guiding Light for Seniors and Their Families, a comprehensive manual to walk you through the stages of aging.


Rose is also a certified Alzheimer’s support group facilitator. She conducts four monthly meetings with caregivers and others dealing with the disease at two locations in Volusia County. The group allows those dealing with all types of dementia to share their concerns and support each other.


Meet our Volusia/Flagler team:


• Shar Barron – Over 40 years management/hospitality, community fundraising, skilled nursing facilities, and involvement in multiple church communities. Outside of her work with Assisted Living Made Simple, Shar works with Daytona Outreach assisting with the needs of our homeless population and the Veterans at Barracks of Hope (HUM).


Shar is active in her church and feels God put her on this earth to help others. “I feel Assisted Living Made Simple is a good place to further this life plan,” she said.


• Jen Betti, R.N. – Experience includes hospital case management, home health care, skilled nursing facilities and bedside nursing. She has been in healthcare since she was eighteen years old when she started as a certified nursing assistant, then a licensed practical nurse, and progressed to a registered nurse.


This journey has reached 33 years in healthcare. Caring and being an advocate for people is her passion.


• George Blalock, R.N. – Years as a hospice nurse and very involved with assisting VA clients. His reason for working for Assisted Living Made Simple is to maintain contact with people and help our seniors.


• Bobbi Lynch – Our legal guardian with years of experience as an executive director of assisted livings. Given her longtime admiration of seniors, she feels blessed to continue to help them and their families through her position with Assisted Living Made Simple.


• Donna Nichols – City of Edgewater administrative assistant for over 20 years. “I love the ability to help people, especially our seniors. My passion for our seniors comes from my own 95-year-old mother who, thankfully, is still with me.”


• Estelle Pecchio – Worked with durable medical companies, assisted living communities and 16 years hospital business administration. Estelle is a certified Alzheimer’s caregiver support group facilitator and is on the Board of Directors for a breast cancer survivors’ group. She is highly passionate about our seniors and takes pride in advocating for them and their needs.


• Bev Robinson – Years of assisted living knowledge, including being an executive director and community liaison. Starting her career in Pennsylvania, Bev relocated to Florida and is extremely well versed in senior living options and many other facets of senior care.



Rose has built her team from compassion and her love for the community. The purpose of ALMS is to guide families through the struggles of navigating through healthcare, life choices and what to do next.


Now that you know the team at ALMS, please give us a call for your FREE consultation and let any one of our advisors assist you in your next chapter of life. 386-847-2322.


A group of people standing in front of a building that says placement advisor
By Donna Nichols June 4, 2025
Florida's paradise of sun-kissed beaches, vibrant culture, and tropical beauty—is also home to one of the most intense annual weather phenomena: hurricane season. From June 1 to November 30, Floridians remain on high alert as powerful storms brew in the Atlantic, each potentially bringing torrential rain, fierce winds, and coastal surges. Understanding hurricane season is crucial for residents and visitors, as it ensures safety and preparedness in the face of nature’s fury. The Impact on Florida Florida has experienced some of the most destructive hurricanes in history, including Andrew (1992), Irma (2017), Ian (2022), Debby, Helene, and Milton (2024). These storms left behind immense devastation, flooding homes, severing power lines, and reshaping entire communities. The economic toll of hurricanes is staggering, affecting local businesses, tourism, and infrastructure. Coastal regions, particularly the Florida Keys and areas along the Gulf Coast, often face the most significant risk. However, inland areas are not immune—wind damage and flooding can wreak havoc miles from the shoreline. Preparing for Hurricane Season Being prepared is the best defense against hurricanes. Here’s how Floridians can safeguard themselves: Stay Informed : Monitor local weather reports and emergency alerts. The National Hurricane Center provides real-time tracking and updates. Create an Emergency Kit : Stock up on essentials, including water, non-perishable food, medications, flashlights, and extra batteries. Don’t forget important documents and pet supplies! Have a Plan : Know evacuation routes and shelter locations. Discuss emergency plans with family members and establish a safe meeting point. Secure Your Home : Reinforce windows, clear debris from your yard, and consider investing in storm shutters if possible. Hurricane season is a reality in Florida, but with preparation and awareness, residents can confidently weather the storm. Whether you’re a lifelong Floridian or a visitor experiencing the Sunshine State, staying informed and ready is key.  Stay safe, stay prepared, and remember—storms may come, but resilience keeps Florida strong.
By Donna Nichols June 3, 2025
Hurricane season in Florida, running from June to November, is a time for preparation, not panic. While these storms bring powerful winds, heavy rain, and potential flooding, a well-thought-out plan can make all the difference—especially for seniors. Taking proactive steps ensures safety, comfort, and peace of mind when the storm arrives. Let’s explore how you can best prepare, stay safe, and recover after the storm. For seniors, hurricanes present unique challenges. Mobility concerns may make evacuation difficult, medical needs require careful planning, and power outages can disrupt essential healthcare devices. Knowing the potential risks helps guide preparation efforts. Flooding: Heavy rain and storm surges can cause rapid water level rises, making roads impassable and homes vulnerable. Strong Winds: Hurricanes can bring winds exceeding 100 mph, toppling trees, damaging homes, and cutting off power. Extended Recovery Time: After a storm, essential services may be limited, making access to food, medications, and transportation difficult. Essential Preparations Emergency Kit: Assemble an emergency kit with the following essentials: medications, medical records, flashlights, extra batteries, non-perishable food, and water (enough for one gallon per person per day) – sufficient for three to five days. Evacuation Plan: Find nearby senior-friendly hurricane shelters that provide accessibility and medical support. Arrange Transportation: If you don’t drive, organize transportation with family, friends, or local emergency services. Communication Strategy: Stay connected with family, neighbors, and emergency contacts. Sign up for emergency alerts through local weather services.  Staying Safe During the Storm When the storm arrives, stay indoors and follow safety guidelines. Shelter Wisely: If you are staying home, choose an interior room away from windows. Monitor Updates: Use a battery-powered radio or phone to stay informed on conditions. Stay Calm: Practice relaxation techniques to manage stress and anxiety. What to do After the Storm Once the storm passes, careful steps ensure safety. • Assess Damage before venturing outside—watch for fallen power lines or debris. • Seek Assistance for cleanup, repairs, or financial aid through FEMA or community organizations. • Emotional Resilience: Recovering from a hurricane takes time. Connect with neighbors, friends, and local support groups to help ease the process. Conclusion Preparation is the best way to weather the storm—both physically and emotionally. By taking proactive steps, seniors can remain safe, informed, and in control during hurricane season. If you or a loved one needs additional support, contact your local emergency management office or organizations like the Red Cross. Stay safe, stay prepared, and remember that every storm eventually passes.
By Donna Nichols May 7, 2025
Aging isn’t about slowing down—it’s about living more deliberately. As people age, their priorities shift from chasing time to cherishing it. So, what do seniors truly want? The answer is as diverse as the individuals themselves, but some clear themes emerge when we listen closely. 1. Connection and Community One of the most important things seniors crave is connection. Meaningful relationships bring joy and purpose, whether with family, old friends, or new acquaintances. Many seek social opportunities through clubs, senior centers, classes, or online communities. Loneliness can be a silent struggle, so companionship is a deeply valued part of life. 2. Respect and Independence Seniors want to be seen for who they are: individuals with a lifetime of experience, knowledge, and stories. Being treated with dignity and not being "talked down to" matters. So does having the freedom to make choices about their own lives. Maintaining a sense of autonomy is key when deciding how to spend their day, what to eat, or where to live. 3. Health and Wellness Staying healthy is more than just avoiding illness—it’s about having the energy to enjoy life. Seniors are increasingly proactive about fitness, mental health, and nutrition. Access to quality healthcare, fitness programs tailored to their needs, and mental stimulation are all top priorities. 4. Purpose and Meaning Retirement doesn’t mean retiring from life. Many seniors want to stay active through volunteering, mentoring, or even starting new ventures. Purpose drives fulfillment, whether taking care of grandchildren, learning a new skill, or contributing to a cause they care about. 5. Security and Peace of Mind Financial stability, safe housing, and access to reliable services give seniors peace of mind. Many are concerned about outliving their savings, dealing with unexpected health issues, or navigating complex systems. Clear information, supportive resources, and a sense of safety help ease these worries. 6. Fun and Adventure Yes—seniors still want fun! Travel, hobbies, music, food, and laughter never go out of style. Joy is ageless, whether it's a road trip, gardening, or dancing to old tunes. Seniors want to experience life, not just watch it pass by. Start by Listening Ultimately, the best way to understand what seniors want is simple: ask them. Every person, no matter their age, has unique preferences, needs, and dreams. When we listen with empathy and engage with respect, we create a world where aging is celebrated, not feared. Let’s build that world together. Call us to help each other enrich the lives of our seniors. 386-847-2322.
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