Meet Our Team!

Donna Nichols • March 8, 2024
A group of people standing in front of a building that says placement advisor

Assisted Living Made Simple is not just a placement company. We are a team of Senior Advisors and advocates for you and your loved one(s). We are here to serve your communities with our knowledge and expertise in healthcare, insurance benefits, free medical equipment, VA knowledge, and so much more!


Rose Traub - The founder of ALMS has an extensive background in hospitality, business community and hospice services. She is also the co-author of A Guiding Light for Seniors and Their Families, a comprehensive manual to walk you through the stages of aging.


Rose is also a certified Alzheimer’s support group facilitator. She conducts four monthly meetings with caregivers and others dealing with the disease at two locations in Volusia County. The group allows those dealing with all types of dementia to share their concerns and support each other.


Meet our Volusia/Flagler team:


• Shar Barron – Over 40 years management/hospitality, community fundraising, skilled nursing facilities, and involvement in multiple church communities. Outside of her work with Assisted Living Made Simple, Shar works with Daytona Outreach assisting with the needs of our homeless population and the Veterans at Barracks of Hope (HUM).


Shar is active in her church and feels God put her on this earth to help others. “I feel Assisted Living Made Simple is a good place to further this life plan,” she said.


• Jen Betti, R.N. – Experience includes hospital case management, home health care, skilled nursing facilities and bedside nursing. She has been in healthcare since she was eighteen years old when she started as a certified nursing assistant, then a licensed practical nurse, and progressed to a registered nurse.


This journey has reached 33 years in healthcare. Caring and being an advocate for people is her passion.


• George Blalock, R.N. – Years as a hospice nurse and very involved with assisting VA clients. His reason for working for Assisted Living Made Simple is to maintain contact with people and help our seniors.


• Bobbi Lynch – Our legal guardian with years of experience as an executive director of assisted livings. Given her longtime admiration of seniors, she feels blessed to continue to help them and their families through her position with Assisted Living Made Simple.


• Donna Nichols – City of Edgewater administrative assistant for over 20 years. “I love the ability to help people, especially our seniors. My passion for our seniors comes from my own 95-year-old mother who, thankfully, is still with me.”


• Estelle Pecchio – Worked with durable medical companies, assisted living communities and 16 years hospital business administration. Estelle is a certified Alzheimer’s caregiver support group facilitator and is on the Board of Directors for a breast cancer survivors’ group. She is highly passionate about our seniors and takes pride in advocating for them and their needs.


• Bev Robinson – Years of assisted living knowledge, including being an executive director and community liaison. Starting her career in Pennsylvania, Bev relocated to Florida and is extremely well versed in senior living options and many other facets of senior care.



Rose has built her team from compassion and her love for the community. The purpose of ALMS is to guide families through the struggles of navigating through healthcare, life choices and what to do next.


Now that you know the team at ALMS, please give us a call for your FREE consultation and let any one of our advisors assist you in your next chapter of life. 386-847-2322.


A group of people standing in front of a building that says placement advisor

The Heart of Guidance: The Role of a Senior Advisor in Elder Care

By Donna Nichols • September 5, 2025
In a world that often moves too fast, senior advisors offer something rare and essential: time, understanding, and a steady hand. Unlike their counterparts in the business world, senior advisors in elder care aren’t focused on profit margins—they’re focused on people. Who They Are Senior advisors in this space are often seasoned professionals, caregivers, or community advocates who help older adults and their families navigate complex decisions. They may work in senior living communities, nonprofit organizations, healthcare systems, or independently. What They Do • Guide families through transitions: Whether it's choosing assisted living or downsizing a home, senior advisors help make sense of it all. • Advocate for dignity and autonomy: They ensure that older adults’ voices are heard and respected in every decision. • Connect to resources: From transportation and wellness programs to Alzheimer’s and grief support, they know where to turn. • Offer emotional support: Sometimes, the most valuable thing they offer is a listening ear and a calming presence. Why It Matters A senior advisor isn’t just a resource—they’re a lifeline. They help families breathe easier, empower older adults to make informed choices, and bring compassion into moments that can feel overwhelming. If you’re reading this and thinking, “That sounds like me,” you’re not alone. Many of us play this role informally, answering questions, calming nerves, and connecting dots. Whether you’re a professional advisor or a trusted neighbor, your presence makes a difference.  If you or someone you love is facing a big decision and could use a calm, caring guide—we’re here. No pressure, no jargon, just real people ready to help. Call us today on 386-847-2322 to start the conversation. Sometimes, the first step is simply knowing you’re not alone.

Grandparents Day: A Celebration of Heart, Humor & Heritage

By Donna Nichols • September 4, 2025
September brings a quiet kind of magic—the golden light, the hint of fall in the air, and a moment to honor the everyday heroes who’ve shaped our lives with love, laughter, and legendary stories: our grandparents. Whether you’re a grandparent yourself, a grateful grandchild, or someone who’s been “adopted” by a wise elder in your life, Grandparents Day is a chance to pause and celebrate the beautiful bridge between generations. What Makes Grandparents So Grand? • They’re walking history books—with tales of jukeboxes, moon landings, and the original recipe for Sunday gravy. • They’re master cheerleaders, showing up with hugs, cookies, and the kind of encouragement that sticks for life. • They’re wisdom whisperers, offering advice that somehow makes more sense with each passing year. And let’s be honest: they also have the uncanny ability to make you feel like the most important person in the room. A Legacy of Love Grandparents teach us that love doesn’t have to be loud to be lasting. It’s in the quiet gestures: the handwritten birthday card, the saved newspaper clipping, the way they remember your favorite snack or ask about that thing you mentioned weeks ago. They remind us that resilience is built over time—through hard work, humor, and a whole lot of heart. Their stories carry lessons we didn’t know we needed until we suddenly find ourselves living them. And for those who’ve lost a grandparent, this day can be bittersweet. But it’s also a chance to honor their memory—by sharing their stories, cooking their favorite dish, or simply whispering a thank-you into the September breeze. Celebrate with Us: A Little Fun for the Big Day This Grandparents Day, we invite you to: • Share a memory: What’s one moment with a grandparent that still makes you smile? • Send a shoutout: Post a photo or quote from your favorite grandparent on social media and tag us.

Honoring Our Elders: National Senior Citizens Day

By Donna Nichols • August 14, 2025
On August 21, we pause to celebrate the heartbeat of our communities—our senior citizens. This day isn’t just about marking a date on the calendar. It’s about recognizing the wisdom, resilience, and warmth that older adults bring to every conversation, every gathering, and every generation. Wisdom That Lights the Way From stories of first jobs and family traditions to lessons learned through love and loss, seniors carry a lifetime of insight. Their experiences are more than memories—they’re guideposts for those still finding their way. Today, we honor those stories and the voices behind them. Connection That Matters Whether it’s a neighborly wave, a shared recipe, or a quiet moment on the porch, seniors remind us that connection doesn’t need fanfare—it just needs heart. National Senior Citizens Day is a chance to say, “We see you. We value you. We’re better because of you.” Ways to Celebrate Host a storytelling circle or memory-sharing event Share a favorite photo and the story behind it Create a “Senior Spotlight” wall with quotes and wisdom Invite younger generations to learn a skill from a senior (gardening, baking, crafting) Spend time—listen, laugh, and learn A Day of Gratitude Let’s make August 21 a day of genuine appreciation. Whether you’re a senior yourself or someone lucky enough to know and love one, take a moment to reflect on the richness they bring to our lives. Their legacy is living, breathing, and beautifully unfolding every day.  This is a day to be celebrated every day! Senior citizens bring so much fulfillment to our lives, and we need to embrace the moments we spend with them, for they are precious.