Meet Our Team!

Donna Nichols • March 8, 2024
A group of people standing in front of a building that says placement advisor

Assisted Living Made Simple is not just a placement company. We are a team of Senior Advisors and advocates for you and your loved one(s). We are here to serve your communities with our knowledge and expertise in healthcare, insurance benefits, free medical equipment, VA knowledge, and so much more!


Rose Traub - The founder of ALMS has an extensive background in hospitality, business community and hospice services. She is also the co-author of A Guiding Light for Seniors and Their Families, a comprehensive manual to walk you through the stages of aging.


Rose is also a certified Alzheimer’s support group facilitator. She conducts four monthly meetings with caregivers and others dealing with the disease at two locations in Volusia County. The group allows those dealing with all types of dementia to share their concerns and support each other.


Meet our Volusia/Flagler team:


• Shar Barron – Over 40 years management/hospitality, community fundraising, skilled nursing facilities, and involvement in multiple church communities. Outside of her work with Assisted Living Made Simple, Shar works with Daytona Outreach assisting with the needs of our homeless population and the Veterans at Barracks of Hope (HUM).


Shar is active in her church and feels God put her on this earth to help others. “I feel Assisted Living Made Simple is a good place to further this life plan,” she said.


• Jen Betti, R.N. – Experience includes hospital case management, home health care, skilled nursing facilities and bedside nursing. She has been in healthcare since she was eighteen years old when she started as a certified nursing assistant, then a licensed practical nurse, and progressed to a registered nurse.


This journey has reached 33 years in healthcare. Caring and being an advocate for people is her passion.


• George Blalock, R.N. – Years as a hospice nurse and very involved with assisting VA clients. His reason for working for Assisted Living Made Simple is to maintain contact with people and help our seniors.


• Bobbi Lynch – Our legal guardian with years of experience as an executive director of assisted livings. Given her longtime admiration of seniors, she feels blessed to continue to help them and their families through her position with Assisted Living Made Simple.


• Donna Nichols – City of Edgewater administrative assistant for over 20 years. “I love the ability to help people, especially our seniors. My passion for our seniors comes from my own 95-year-old mother who, thankfully, is still with me.”


• Estelle Pecchio – Worked with durable medical companies, assisted living communities and 16 years hospital business administration. Estelle is a certified Alzheimer’s caregiver support group facilitator and is on the Board of Directors for a breast cancer survivors’ group. She is highly passionate about our seniors and takes pride in advocating for them and their needs.


• Bev Robinson – Years of assisted living knowledge, including being an executive director and community liaison. Starting her career in Pennsylvania, Bev relocated to Florida and is extremely well versed in senior living options and many other facets of senior care.



Rose has built her team from compassion and her love for the community. The purpose of ALMS is to guide families through the struggles of navigating through healthcare, life choices and what to do next.


Now that you know the team at ALMS, please give us a call for your FREE consultation and let any one of our advisors assist you in your next chapter of life. 386-847-2322.


A group of people standing in front of a building that says placement advisor

Coping with Holiday Loneliness

By Donna Nichols • December 8, 2025
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Holiday Visits: How to Spot Changes in a Loved One’s Needs

By Donna Nichols • December 2, 2025
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Gratitude in Every Season

By Donna Nichols • November 13, 2025
As Thanksgiving approaches, we’re reminded that gratitude isn’t just a holiday tradition — it’s a way of life. At Assisted Senior Services, we see it daily: in the quiet strength of caregivers, the wisdom of our seniors, and the small moments that make a big difference. We believe gratitude is more than a feeling. It’s a practice. A way of seeing the world, even in challenging times. For seniors, caregivers, and families, this season can stir a mix of emotions. There may be joy in gathering, but also grief, fatigue, or change. That’s why we hold space for all of it — and honor the quiet strength it takes to keep showing up with love. Gratitude doesn’t erase hardship, but it helps us carry it. It reminds us that even in uncertainty, there are still ordinary gifts: a warm hand to hold, a shared laugh, a moment of peace. Whether you’re caring for a loved one, navigating new challenges, or simply pausing to reflect, this season invites us to slow down and appreciate the ordinary gifts around us — a warm smile, a shared story, a helping hand. We are grateful for: • The families who trust us to walk alongside them, through transitions and triumphs. • The caregivers who show up with compassion and grace. • The caregivers who offer comfort, dignity, and patience every single day. • The seniors who teach us resilience, humor, and the value of every day – reminding us of what really matters. This Thanksgiving, we honor your journey. We celebrate your courage. And we’re here to support you — not just during the holidays, but all year long. So, whether your Thanksgiving is bustling or quiet, traditional or tender, we hope you find something to hold onto — and someone to hold it with. From all of us at Assisted Senior Services, thank you for being part of our community. We’re honored to support you, and we wish you a season filled with warmth, connection, and care. Happy Thanksgiving!