Assisted Living Stigma

Donna Nichols • February 1, 2024
A group of elderly people are taking a selfie together.

This gentleman came into the office to find out about his options for him and his wife; he couldn’t decide if they should stay in their home or move into assisted living. His wife had suffered a stroke, and he is her caregiver. He does everything for her; she is ambulatory, but she cannot cook or clean and has a tough time feeding herself, dressing herself, and bathing herself. His problem is that he keeps losing weight; he is down to 110 pounds and cannot put any weight back on.

When I mentioned assisted living, his face said it all. The stigma about assisted living is still with people. No matter how many blogs are written, how many videos are shown, or how many testimonials are posted, people still have the thought that assisted living is a death sentence. This could not be further from the truth.


I showed him the information we have on a new assisted living being built and he could not believe that was what assisted living is like. People still think of living in an assisted living as being in a nursing home. I showed him that you have your own apartment, you receive three square meals a day, housekeeping, laundry, utilities, transportation (if needed), and all the many other amenities included. I also pointed out that his wife would have the care she needed and that the burden on him would be lessened.


He said he still drives, and I told him that was fine, he can keep his car and with his wife being cared for, he is free to come and go as he pleases. As it is now, he must wait until she falls asleep or wait until he can find someone to sit with her until he can leave the house. I pointed out that this issue would be solved, if he wants to go to the store at 10:30 am, he can because there will be someone to watch over his wife.


I wanted to point out so much more to him, but he said I gave him so much to think about and that he did not realize assisted living has so much to offer. I took his information and am having an advisor reach out to him because I believe he and his wife will thrive in an assisted living community as will so many of you.



It is now February, the month of love, so show yourself or mom and/or dad how much you love them by looking into assisted living for you or them. The upkeep of maintaining a house is strenuous and expensive; why put yourself or them through all of that? Assisted living is the new way to live your life to the fullest!! Call us today, our services are FREE! 386-847-2322. If you do not call us, PLEASE call a senior advisor or a placement company, do not go this alone! We are here to help YOU and we will do it for FREE!

Coping with Holiday Loneliness

By Donna Nichols • December 8, 2025
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Holiday Visits: How to Spot Changes in a Loved One’s Needs

By Donna Nichols • December 2, 2025
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Gratitude in Every Season

By Donna Nichols • November 13, 2025
As Thanksgiving approaches, we’re reminded that gratitude isn’t just a holiday tradition — it’s a way of life. At Assisted Senior Services, we see it daily: in the quiet strength of caregivers, the wisdom of our seniors, and the small moments that make a big difference. We believe gratitude is more than a feeling. It’s a practice. A way of seeing the world, even in challenging times. For seniors, caregivers, and families, this season can stir a mix of emotions. There may be joy in gathering, but also grief, fatigue, or change. That’s why we hold space for all of it — and honor the quiet strength it takes to keep showing up with love. Gratitude doesn’t erase hardship, but it helps us carry it. It reminds us that even in uncertainty, there are still ordinary gifts: a warm hand to hold, a shared laugh, a moment of peace. Whether you’re caring for a loved one, navigating new challenges, or simply pausing to reflect, this season invites us to slow down and appreciate the ordinary gifts around us — a warm smile, a shared story, a helping hand. We are grateful for: • The families who trust us to walk alongside them, through transitions and triumphs. • The caregivers who show up with compassion and grace. • The caregivers who offer comfort, dignity, and patience every single day. • The seniors who teach us resilience, humor, and the value of every day – reminding us of what really matters. This Thanksgiving, we honor your journey. We celebrate your courage. And we’re here to support you — not just during the holidays, but all year long. So, whether your Thanksgiving is bustling or quiet, traditional or tender, we hope you find something to hold onto — and someone to hold it with. From all of us at Assisted Senior Services, thank you for being part of our community. We’re honored to support you, and we wish you a season filled with warmth, connection, and care. Happy Thanksgiving!