Assisted Living Stigma

Donna Nichols • February 1, 2024
A group of elderly people are taking a selfie together.

This gentleman came into the office to find out about his options for him and his wife; he couldn’t decide if they should stay in their home or move into assisted living. His wife had suffered a stroke, and he is her caregiver. He does everything for her; she is ambulatory, but she cannot cook or clean and has a tough time feeding herself, dressing herself, and bathing herself. His problem is that he keeps losing weight; he is down to 110 pounds and cannot put any weight back on.

When I mentioned assisted living, his face said it all. The stigma about assisted living is still with people. No matter how many blogs are written, how many videos are shown, or how many testimonials are posted, people still have the thought that assisted living is a death sentence. This could not be further from the truth.


I showed him the information we have on a new assisted living being built and he could not believe that was what assisted living is like. People still think of living in an assisted living as being in a nursing home. I showed him that you have your own apartment, you receive three square meals a day, housekeeping, laundry, utilities, transportation (if needed), and all the many other amenities included. I also pointed out that his wife would have the care she needed and that the burden on him would be lessened.


He said he still drives, and I told him that was fine, he can keep his car and with his wife being cared for, he is free to come and go as he pleases. As it is now, he must wait until she falls asleep or wait until he can find someone to sit with her until he can leave the house. I pointed out that this issue would be solved, if he wants to go to the store at 10:30 am, he can because there will be someone to watch over his wife.


I wanted to point out so much more to him, but he said I gave him so much to think about and that he did not realize assisted living has so much to offer. I took his information and am having an advisor reach out to him because I believe he and his wife will thrive in an assisted living community as will so many of you.



It is now February, the month of love, so show yourself or mom and/or dad how much you love them by looking into assisted living for you or them. The upkeep of maintaining a house is strenuous and expensive; why put yourself or them through all of that? Assisted living is the new way to live your life to the fullest!! Call us today, our services are FREE! 386-847-2322. If you do not call us, PLEASE call a senior advisor or a placement company, do not go this alone! We are here to help YOU and we will do it for FREE!

The Heart of Guidance: The Role of a Senior Advisor in Elder Care

By Donna Nichols • September 5, 2025
In a world that often moves too fast, senior advisors offer something rare and essential: time, understanding, and a steady hand. Unlike their counterparts in the business world, senior advisors in elder care aren’t focused on profit margins—they’re focused on people. Who They Are Senior advisors in this space are often seasoned professionals, caregivers, or community advocates who help older adults and their families navigate complex decisions. They may work in senior living communities, nonprofit organizations, healthcare systems, or independently. What They Do • Guide families through transitions: Whether it's choosing assisted living or downsizing a home, senior advisors help make sense of it all. • Advocate for dignity and autonomy: They ensure that older adults’ voices are heard and respected in every decision. • Connect to resources: From transportation and wellness programs to Alzheimer’s and grief support, they know where to turn. • Offer emotional support: Sometimes, the most valuable thing they offer is a listening ear and a calming presence. Why It Matters A senior advisor isn’t just a resource—they’re a lifeline. They help families breathe easier, empower older adults to make informed choices, and bring compassion into moments that can feel overwhelming. If you’re reading this and thinking, “That sounds like me,” you’re not alone. Many of us play this role informally, answering questions, calming nerves, and connecting dots. Whether you’re a professional advisor or a trusted neighbor, your presence makes a difference.  If you or someone you love is facing a big decision and could use a calm, caring guide—we’re here. No pressure, no jargon, just real people ready to help. Call us today on 386-847-2322 to start the conversation. Sometimes, the first step is simply knowing you’re not alone.

Grandparents Day: A Celebration of Heart, Humor & Heritage

By Donna Nichols • September 4, 2025
September brings a quiet kind of magic—the golden light, the hint of fall in the air, and a moment to honor the everyday heroes who’ve shaped our lives with love, laughter, and legendary stories: our grandparents. Whether you’re a grandparent yourself, a grateful grandchild, or someone who’s been “adopted” by a wise elder in your life, Grandparents Day is a chance to pause and celebrate the beautiful bridge between generations. What Makes Grandparents So Grand? • They’re walking history books—with tales of jukeboxes, moon landings, and the original recipe for Sunday gravy. • They’re master cheerleaders, showing up with hugs, cookies, and the kind of encouragement that sticks for life. • They’re wisdom whisperers, offering advice that somehow makes more sense with each passing year. And let’s be honest: they also have the uncanny ability to make you feel like the most important person in the room. A Legacy of Love Grandparents teach us that love doesn’t have to be loud to be lasting. It’s in the quiet gestures: the handwritten birthday card, the saved newspaper clipping, the way they remember your favorite snack or ask about that thing you mentioned weeks ago. They remind us that resilience is built over time—through hard work, humor, and a whole lot of heart. Their stories carry lessons we didn’t know we needed until we suddenly find ourselves living them. And for those who’ve lost a grandparent, this day can be bittersweet. But it’s also a chance to honor their memory—by sharing their stories, cooking their favorite dish, or simply whispering a thank-you into the September breeze. Celebrate with Us: A Little Fun for the Big Day This Grandparents Day, we invite you to: • Share a memory: What’s one moment with a grandparent that still makes you smile? • Send a shoutout: Post a photo or quote from your favorite grandparent on social media and tag us.

Honoring Our Elders: National Senior Citizens Day

By Donna Nichols • August 14, 2025
On August 21, we pause to celebrate the heartbeat of our communities—our senior citizens. This day isn’t just about marking a date on the calendar. It’s about recognizing the wisdom, resilience, and warmth that older adults bring to every conversation, every gathering, and every generation. Wisdom That Lights the Way From stories of first jobs and family traditions to lessons learned through love and loss, seniors carry a lifetime of insight. Their experiences are more than memories—they’re guideposts for those still finding their way. Today, we honor those stories and the voices behind them. Connection That Matters Whether it’s a neighborly wave, a shared recipe, or a quiet moment on the porch, seniors remind us that connection doesn’t need fanfare—it just needs heart. National Senior Citizens Day is a chance to say, “We see you. We value you. We’re better because of you.” Ways to Celebrate Host a storytelling circle or memory-sharing event Share a favorite photo and the story behind it Create a “Senior Spotlight” wall with quotes and wisdom Invite younger generations to learn a skill from a senior (gardening, baking, crafting) Spend time—listen, laugh, and learn A Day of Gratitude Let’s make August 21 a day of genuine appreciation. Whether you’re a senior yourself or someone lucky enough to know and love one, take a moment to reflect on the richness they bring to our lives. Their legacy is living, breathing, and beautifully unfolding every day.  This is a day to be celebrated every day! Senior citizens bring so much fulfillment to our lives, and we need to embrace the moments we spend with them, for they are precious.